GTM basics for technical founders
Go-to-market foundations, strategies and tactics for early-stage technical founders building the next generation of data and infra-related tools.
Building product is hard, but taking it to market can feel almost impossible
Especially for technical founders who’ve spent most of their careers solving complex technical problems, not coming up with catchy website copy or a strong sales pitch.
With GTM for devs we’re hoping to empower technical founders with a strong go-to-market understanding and level up their knowledge and comfort with GTM activities.
We’ll cover the basics, talk growth strategies, and debunk myths about sales and product-led growth. We’ll get our hands dirty building content plans and community calendars and share lessons learned on everything from open source to lead gen tactics.
