#1 GTM 101 and where to focus your early efforts

As an engineer it can be hard to get a handle on go-to-market – it’s a totally new space for most technical founders and arguably one of the most important areas to get right if you want to scale from MVP to a million dollar business.

So how should you get started? What should you focus on? And how do you get some of those early wins that help you get to your first 10 early adopters?

WHO: Apoorva Pandhi, Franciska Dethlefsen & Timothy Chen

#2 How to find your first ten design partners and get the most out of them?

Acquiring new customers is always hard, and embarking on finding your first few can be daunting. Where do you start? How do you sell something that might not even be built yet? And where do you find potential customers? We sit down with two founders who’ve been through this journey and learn more about how they approached finding their first customers, what they learned along the way and what they would have done differently.

WHO: Patrick Thompson, Co-founder of Iteratively & Savin Goyal, Co-creator of Metaflow

#3 Mining for gold: How to get started with content that works

If you’re starting your marketing journey, chances are you know you need quality content (and want to build genuine relationships with the folks who read it). But what does it actually take to build a community-first (read: human-first) content program?

In this workshop, Allie Dyer Bluemel, head of developer marketing at Census, will break down how to build a content engine and where to find the ideas to fuel it. You’ll learn the building blocks of scalable ContentOps, how to mine your community for unique content ideas, and when and where to invest in SEO content.

WHO: Allie Dyer Bluemel, Director of Developer Marketing at Census

#4 How to approach building a dev/data community in 2022

What does community mean in 2022? Is community-led growth even a thing? We sit down with someone who’s built communities from scratch to learn more about the how, why and what behind community-led growth (yes, it’s a thing). We’ll cover how the concept of a community has evolved throughout the years, how to think about community strategy today and go into examples of what works (and what doesn’t).

WHO: Anna Filippova, Head of Community at dbt Labs & Hugo Bowne-Anderson, Head of Evangelism at Outerbound (Metaflow), ex-Head of Evangelism Coiled (Dask)

#5 How VP of Data and CTOs like to buy software

Every B2B company builder aims to sell to customers and close them, but many founders make many mistakes that make it much harder for decision-makers and buyers to take that plunge. We talked to CTO and Head of Data that has both bought software from startups and went through many pitches, to talk about a lot of the DOs and DON’Ts.

WHO: Abby Kearns, Chad Sanderson & Timothy Chen