About the organizers
As practitioners and investors, Franciska, Apoorva and Tim hope to share their experiences, failures and successes and help equip the next generation of technical founders with the right GTM toolkit. You’ll hear from serial entrepreneurs and fellow founders and get practical guides and examples that you can bring back and apply to your startup.
Apoorva Pandhi
Apoorva is a partner at Foundation Capital and focuses on data infrastructure, developer tools, ML/AI, analytics and cloud based applications. His journey with venture started more than a decade back at Lightspeed Venture Partners. Prior to Foundation, Apoorva was the VP of Enterprise Sales at Quid, a growth stage NLP and ML platform and before that co-founder of Funnl Labs, which was an ML platform focused on aggregating and personalizing communication. Apoorva’s deep understanding of go-to-market design and appreciation for technical insight gives him a unique lens when it comes to all aspects of investing and working with technical founders.
Franciska Dethlefsen
Franciska is the Director of Product-Led Growth at Amplitude where she's leading the charge on PLG strategy and execution. Prior to that, she was Head of Growth at Iteratively (acquired by Amplitude) and before that Franciska built out the marketing function from scratch at Snowplow Analytics.
Franciska is also a GTM Advisor to Essence VC and passionate about helping data and infrastructure startups get from 0 to 1. When she's not helping out the Essence portfolio, she also works with startups 1:1 in an advisory capacity.
